|
Allied Digital Services (ADS) held the 19th rank last year in the Silver Club, but this year it finds itself out of the Club. Revenues did not meet targets set in 1999-00 as the company registered a negative growth of 15 percent in agency operations as revenues fell to Rs 52 crore this year from Rs 61 crore in FY 1999-00
But figures notwithstanding, the company has achieved success of a different kind: that of establishing higher service standards, offering the best-of-breed IT consultancy and expanding its network to 48 branches across India.
In a year, where selling goods became increasingly difficult, ADS increased its range of value-added services and emphasized on offering high-end solutions, where margins were still decent. It undertook complex networking projects and offered security solutions. It also got into software development at its 5,500 square feet facility at the Millennium Business Park, New Bombay.
Last year, desktops and servers were the fastest moving products. However, Nitin Shah, MD, ADS, predicts that it is Internet infrastructure and enterprise segment, that will bring the future growth.
The company struck a very significant alliance with SGI and also opened an office in Sydney for its Australian operations last fiscal.
One of the philosophies that helped ADS ensure healthy margins and better relationships was its "Direct-to-Customers" and "Direct-to-Partners" approach. According to Nitin Shah, the company will concentrate on strengthening its bottom lines, though he is very clear about prioritizing value over volume.
This year the company will continue to provide valuable service and support through its its call-centers and also with the help of the Internet and telephone.