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4G Tablets to Constitute 50% Market Share in CY’2017

According to CMR’s India Quarterly Tablet PC Market Review- 1Q 2017, 0.76 million Tablet PCs were sold (shipped) in India, 4G

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DQC Bureau
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According to CMR’s India Quarterly Tablet PC Market Review- 1Q 2017, 0.76 million Tablet PCs were sold (shipped) in India, recording 6% decline over the previous quarter.

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However, the market recorded a 16% decline in 1Q CY’2017, when compared with the same quarter of last year.

Datawind continued its top position during 1Q CY’ 2017, with 34% market share. iBall was at number 2 position with 16% market share followed by Samsung (15%).

4G and 3G based Tablets witnessed sequential increase of 15% and 31%, respectively, in 1Q CY’ 2017 in terms of units shipped. Alternatively, 2G and Wi-Fi based Tablets saw sharp decline of 62% and 33%, respectively, in 1Q CY’ 2017 as compared to the previous quarter.

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“The continuous decline in the Tablet space could be attributed to the lack of promotional activities in the space. Aadhaar has, of course, provided a lot of impetus to the market, but at the same time B-To-C consumption entirely depends on the promotional activities and some exciting features. Aadhaar has led to a rise in government orders, which is a positive factor for the market,” says Menka Kumari, Lead-Analyst, Tablets, CMR.

The Tablet market within the price category of INR 10-20K and less than INR 5K witnessed 48% and 4% sequential growth, respectively, during the quarter. On the other hand, the price category of INR 20-30K saw a sharp 61% sequential decline in 1Q CY’2017 and INR 5-10K witnessed 26% decline, as compared to the last quarter in terms of units shipped.

Future Outlook

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On the back of increased 4G penetration, CMR believes that the 4G Tablets segment would constitute 50% of the market by the end of this year. So far, 4G availability in India has reached 81.56%.

The GST regime is also going to affect the Tablets market, but the magnitude would be gauged after its implementation as still a lot of clarity is expected on its implementation front.

“In 1Q CY’ 2015, the 4G market grew at a single-digit (6.86%), but with the growth of 4G connectivity, the 4G Tablets segment saw double-digit growth. The upward trend in 4G market growth would continue and we anticipate the 4G Tablet market to clock 50% in CY’ 2017,” Menka said.

“The smartphone market has moved towards 4G and the Tablets segment would also follow the same trend. The demand for SIM-enabled devices will continue to grow, while Wi-Fi enabled devices will continue to see demand from the student community,” Menka concluded.

Android-based Tablets have already captured the majority of the market, while Windows-based Tablets have seen continuous decline in India market. It seems this scenario is not likely to change in the coming quarters also.

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