Acer to appoint retailers to target home users

Rajendran wants to tap the home segment with retailers

In order to reach home users with its Aspire range of desktop solutions, Acer

has announced its plans to appoint retailers. This addition to its existing

channel network will happen by the end of August.

The company says it plans to appoint retailers in phases starting from the

southern region. "We would be appointing around 10 franchisees in the south

who would address the home segment," says S Rajendran, GM - Marketing, Acer

India.

He also points out that this initiative will not affect company’s present

channel network as it plans to roll out special initiatives to help the channel

focus on niche verticals such as export-oriented units, educational institutions

and government departments among others. Currently Acer operates through a

three-tiered channel network consisting of national distributors, premier

partners and resellers.

SUNILA PAUL