Allied Telesyn to appoint new distributors

Three years after establishing an office in India and experiencing dismal

sales, Allied Telesyn has injected new blood into the company with the

appointment of Chander Purswani as Country Manager. Now the company has devised

a three-pronged strategy to increase its brand awareness and sales in the

country.

To start with, Allied Telesyn is concentrating on making its products easily

available in the country. The company has four existing distributors – Net

Force in the western region, Cosmos in the north and Leading Edge and JDH in

eastern and southern market respectively.

Chander Purswani is working on over-the-counter replacement warranty for Allied Telesyn products

But the company is planning to re-shuffle this team and add more

distributors. Says Chander, "We will target SIs and VARs to take our

products to market. And we will enthuse them by offering at least 10 percent

margins."

The company has chalked out an authorized partner program, and will offer

marketing support. It is also holding talks with OEMs like PCS and HCL for

integrating its products with their systems.

Allied is also working on its warranty policy to offer over-the-counter

replacement for all its products.

The company has plans to add a national service agent who would have presence

in most Indian cities.

VINITA BHATIA