Anil Sethi new Dell-EMC channel boss

Anil Sethi will be overall channel head of the new Dell-EMC entity in India. He will be reporting to the APJ channel head. A public announcement regarding this will come out soon. From 1st February onwards Dell-EMC officially will work as a new combined entity.

With new roles and structure, the new company has segmented the markets into two parts. Commercial team headed by Alok Ohrie and Enterprise segment headed by Rajesh Janey (the erstwhile head of EMC India), while there is a common Channel team which will pitch into both segments. This common team will be headed by Anil Sethi. Dell-EMC has a separate organization called CSB i.e Client solution Business, where the entire consumer line of products are being done. This team is under P Krishna Kumar. Praveen Sahai who was heading channels for EMC India would now move into APAC based partner management role.

There are few points where Dell-EMC will be focusing on: Distribution Channel, Service to large accounts and developing market and acquiring new partners.

Dell-EMC has also introduced a new category of 4 National Account channel Managers which will be handling top platinum partners and leading different Regional Managers and partners in the country. “Partner led organization will be handling our metal partners. Also it will be supporting enterprise and commercial biz. We have opened our entire market to channels; they can go and do business in any space they want.” Said Anil Sethi.

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