Citrix appoints Eklavya Bhave to Head Partner Strategy and Sales Business

Citrix has appointed Eklavya Bhave as Head, Partner Strategy & Sales for the India and SAARC region. In this key role, Eklavya will be responsible for accelerating Citrix’s channel strategy by defining a comprehensive partner, sales and go-to-market program while aligning the company’s goals with market opportunities through an integrated field engagement model.

Citrix has emerged as an end-to-end mobility, networking and cloud solutions provider and created an ecosystem with channel partners, making its solutions easier to adopt, setting new standards for user experience and cost benefits. The company follows a lean strategy for building its channel ecosystem, coupled with initiatives to educate the partners and help them grow.

Eklavya’s appointment, Parag Arora, Area Vice President & Country Head – India Subcontinent, Citrix, said, “As Citrix continues to grow in areas with massive opportunities, working in collaboration with our channel and ecosystem partners will play a crucial role to help us scale and bring tremendous value to our customers. With these business imperatives in place, Eklavya’s role will be pivotal in driving alternate business models and partner alignment in the SAARC Region.”

“Citrix’s market leadership combined with India Inc’s appetite for transformational technology solutions, made this role a very exciting proposition for me. I look forward to having a positive impact on not just the company’s sales strategy but also its growing market share and vast customer base in the region” said Eklavya Bhave, Head, Partner Strategy & Sales for India and SAARC region.

Eklavya has previously been associated with software companies including Oracle, Microsoft and IBM. In his career working with customers and partners, he has lead sales and execution for both vertical and geo-lead go-to-market strategies. Eklavya is an engineering graduate from NIT Raipur and a full time MBA from Symbiosis Pune.