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INGRAM MICRO INDIA LTD: Merging synergies
 
The merger of $26 billion US-based distribution major-Ingram Micro and number one Indian distributor, TechPach is likely to create a distribution powerhouse for the region. It has already pushed Ingram Micro towards the magic Rs 5,000 crore mark.
 

 
Thursday, September 22, 2005

 

BRANDS: 3com, Acer, AMD, Adobe, AMP NetConnect, Apple, APC, Autodesk, BenQ, Borland, Canon, Checkpoint, Cisco, Citrix, CA, Emerson, Epso, Fortinet, Gigabyte, HCL, HP, Hitachi, IBM, Intel, Internet Security Systems, Intransa, Iomega
BRANCHES: 37
DEALERS: 9,000
ADDRESS: MF7, Cipet Hostel Road, Thiruvika Industrial Estate, Ekkatuthangal, Chennai 600097
TEL: 044-22333071
SILVER CLUB RANK (2003-04): 4

STRENGTHS
l Global acquisition of Tech Pacific pushed Ingram to top slot in distribution nationally
l Leveraged and managed huge reseller network to its benefit
CHALLLENGES
l Post-merger, process-related issues and conflicting product lines can create problems
l Sudden exit of market-savvy head like SP Rajguru can reduce its aggression

Taking a cue from the growth of the enterprise sector in the Indian region, it was 2002-03 when the company decided to form strategic groups such as enterprise & systems and software. This has paid rich dividends for the company's growth, which contributed 12%-13% to its overall turnover.

The systems division grew by nearly 56% from Rs 385 crore in 2003-04 to Rs 599 crore last year, much because of the rising buying power at the hands of consumer PC business where MNC brands gained a lot of momentum over the assembled sector, as prices narrowed between the two. Consequently, revenues in software grew by a whopping 64%.

Under the networking segment, the company garnered Rs 214 crore, while it made Rs 200 crore in FY 2002-03. The peripherals business also registered a modest growth from Rs 550 crore to Rs 641 crore in 2004-05. Services was a new opportunity area for the company where it made Rs 406 crore. Moving forward, this is one area where the company is likely to put more focus.

While HP and Samsung brands emerged as clear winners for the company contributing 30%, its own brand, the company gave up its notebook business mainly because of frequent fall in prices and cut-throat competition triggered by multi-national brands.

It registered a decent growth with other product and component ranges including servers, UPS and business card readers. Other strategic initiatives, such as TOPS-a buy-back scheme-also helped the company to grow.

The year 2004-05 can be termed as a period when Ingram Micro grew not only in revenues, but also in size over the last year as it acquired another leading distribution company-Tech Pacific. The combined entity will stand at Rs 4,880 crore.

Together, the distribution giant now can easily boast of having products and services from a range of 55 leading IT vendors, and more than 12,000 resellers in its national umbrella of network. Krishnan Jaishankar, the CEO of Tech Pacific India, takes over the reigns as managing director of the merged entity.

SP Rajguru, who was handling the operations at Ingram Micro India as COO, was appointed senior director (Sales) in the new entity. It is interesting to note that Rajguru has recently announced his resignation from Ingram Micro and taking a huge experience behind himself, he is likely to start a venture on his own.

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