|
|
BRANDS: Citrix, IBM, Microsoft, Oracle, Adobe, Macromedia, SSH, Veritas, Software Spectrum
EMPLOYEES: 185
BRANCHES: 7
ADDRESS: 301, Prabhadevi Industrial Estate, 408,Veer Savarkar Marg, Prabhadevi
Mumbai 400025
TEL: 022-56606969
SILVER CLUB RANK (2003-04): 13 |
|
|
| STRENGTHS |
| l |
Benefited from
Symantec-Veritas and Adobe-Macromedia mergers, as it was a partner for all these brands |
| l |
Became a Large Account Reseller for Microsoft |
| CHALLLENGES |
| l |
Focused only on fulfillment and post-sales support, rather than pre-sales activities |
| l |
Did not specialize in any particular verticals |
|
Mumbai-based Softcell Technologies joined the select ranks of Microsoft Large
Account Resellers (LARs), which includes Wipro Infotech, Tata Consultancy
Services, Sonata Software and CMC. One of the biggest benefits of becoming a LAR
is that Softcell can now lock in a customer for three years, once a contract is
signed, for post-sales support as well.
After becoming a LAR in January 2005, Softcell was able to rapidly grow its
business in just one quarter, which resulted in a 30% growth over the previous
fiscal. The company clocked a turnover of Rs 107 crore, with JFM being the
strongest business quarter.
The company was also able to execute several large Microsoft deals directly
with the vendor, rather than interface with distributors. This helped it project
itself as Microsoft's preferred partner to customers. It also gained with good
price points and bargaining power with the software major.
Surprisingly, Softcell did not add any new vendors to its portfolio,
preferring to focus on those that it was already partnering with. But at the
same time, it has a good mix of brands from the software space, and therefore
did not miss out on much.
The one software business that Softcell has not yet forayed into is niche
applications. The company justifies this decision, stating that it is more into
packaged software business, than into customization.
Services contributed 20% of its overall revenues, with its offerings ranging
from development, security, infrastructure management, support, hosting and
consultancy. The top four vendors for the company are Microsoft, IBM, Symtanec
and Veritas. The first two contribute 65% and 10% to the turnover, while the
last two provide a consolidated business of 7%. The other two strong principals
for Softcell are Adobe with Macromedia and Oracle.
The merger of Veritas and Symantec, as well as Adobe and Macromedia, bode
well for the solution provider, as it was a partner for all these companies'
pre-acquisitions. These mergers only helped it go to the market with a single
suite of security and backup solutions, in the case of Veritas-Symantec and
publishing with image and online management with Adobe-Macromedia.
The company appointed 20 more employees last fiscal, taking its total
employee strength to 185 people. It did not focus on any particular vertical.
Instead if worked with customers in banking, finance, manufacturing, enterprises
and ITES segments.
Page(s) 1
| 
