With its home brand Supercomp gaining more visibility, Supertron seems to set for a whirlwind innings that is sure to last long

While Kolkata-based Supertron Electronic maintained it's bottomline, the company made a significant growth for it's topline as well. From an overall 18 percent growth in the previous year, Supertron posted a steady 19 percent growth in the last fiscal with a total turnover of Rs 165 crore (2005-06).

With the introduction of its own branded products under the brand name of Supercomp which primarily offers customers a wide range of PC components like speakers, keyboards, mouse and several USB devices like, MP3 player, bluetooth, etc, the firm is well placed and well ahead of its competitors. Simultaneously, the company has also been successful to reinforce its base through the Vintron range of PCs.

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MD: VK Bhandari
Highlights Introduced business tie-up with Acer to become the national distributor for their various range of products Tied-up with Transcend Information International to distribute their range of products across India Gained overall market acceptance for its in-house brand Supercomp With more branches opened in last one year the company has its eye to cross the double century mark for its current year turnover

The distributor from eastern India has further enhanced its distribution business by adding up more number of branches across India under its cap than the previous year. This particular sector was further boosted as Supertron became the national distributor for Acer to dispense the latter's various range of products. Also Supertron's tie-up with Transcend Information International to distribute Transcend's entire range of products comprising of flash drives, flash cards, MP3 players, memory and storage devices further boosted the prospects of the disti.

Supertron also went on to explore a totally new genre of business segment as it entered into a partnership with E-smart as their exclusive national distributor for the latter's video conferencing equipments. With video conferencing catching up the Indian industrial arena and government sector, the specialized equipments are enabling such facilities to generate more efficacies to the meetings, forcing increasing demand for them. Supertron, with their wide spread network and years of experience entered the scene to tackle the lucrative business prospect, which is still in the stage of concept selling and offers a great challenge ahead.

The company has at the same time applied significant steps to strengthen its HR department in order to recruit best motivated people to grow and achieve along with Supertron's business vision and cross individual targets through the present line of business verticals, as well as, introduction of future tie-ups and products.

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