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11.Supertron Electronics :Leading The Eastern Pack
With a growth of 25 percent last year, Supertron Electronics is the first
distribution house from the East to cross Rs 200 crore turnover mark
A non-stop growth seems to be the mantra for this heavyweight player from the
East. Last fiscal was a memorable year for Supertron Electronics. It bagged the
national distribution award for Seagate, following the fallout of the six-year
old global distribution tie-up between Seagate and eSys Technologies.
Supertron has been selling Seagate for some time now, and the brand
contributes almost 40 percent to its overall revenue. Appointment as a national
distributor of the vendor vindicated its stand that loyalty always pays. The
other significant tie-ups of Supertron during last fiscal were its appointment
as a distributor for Asrock and Asus for their range of motherboards and card
sets.
The company further enhanced its distribution network by adding more branches
across India than the previous year. Opening branches in Dehradun, Chandigarh,
Indore and Cochin has not only helped to increase its business volume, but also
gave the company new markets to explore .
The company has also achieved considerable growth through its distribution of
Transcend range of products, after its official appointment as distributor in
June 2006. Additionally, Supercomp, the self-owned brand of Supertron has also
successfully established its popularity in the market, especially in the
upcountry. Supercomp offers good bottomline to Supertron while Seagate and Acer
have been instrumental in its topline growth.
Apart from this, Supertron has also increased focus on its post-sale service
infrastructure. It has de-centralized the existing service centers by opening
three regional service centers in New Delhi, Bangalore and Ahmedabad.
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Profile
MD: VK Bhandari
Start-up year: 1993, Employees: 215
Collaborations: Supercomp, Acer, Intel, LG,
Microsoft, Seagate, Vintron, Transcend, Asrock
Address: Supertron House, 2, Cooper Lane, Kolkata - 700001
Tel: 33-22131221/25
Website:
www.supertronindia.com
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HIGHLIGHTS
- Appointed national distributor for
Seagate, Asrock and Asus
- Strengthened internal operations like
proper logistics and inventory management systems and new HR policies
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SILVER CLUB RANK (2005-06): 14 |
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