| 7.Neoteric Infomatique :Donning The Enterprise Garb Neoteric Infomatique signed up with HP, which gave life to its aspirations
of becoming a value-added disti offering enterprise-level solutions
Mumbai-based Neoteric Infomatique has been trying very hard to move away from
its image as a distributor for components. Last fiscal, it got a big break when
it signed up with HP for the distribution of PCs, servers, notebooks, and backup
storage like tape drives and libraries. The next step-up was a tie-up with Wipro
to facilitate distribution of notebooks, desktops and servers.
The flurry of tie-ups continued with the alliance with Brother International
for distribution of its inkjet and laser MFPs. Brother, which was earlier
distributing through the office automation and SI channel, tied-up with Neoteric
to cater to the consumer market. Neoteric also signed up Lenovo for distribution
in Gujarat. It also began shipping Wipro PCs and servers to the consumer and
commercial channel.
Last fiscal, Neoteric took this basket of offerings and finally made headway
into the solution provider and system integrator segment. It is now seeking more
vendors to sign- up with which will provide it with all blocks of enterprise
solutions-networking, servers, online storage, security and software. This is
why the company was recently signed up as the national distributor of Avocent,
which is a large vendor of KVM switches worldwide.
The company also created a division to work with large-format retailers and
has signed up with nearly 25 LFRs, directly or as a fulfillment partner for its
vendors.
With acquisitions and participation in stake-holdings of other national
distributors, speculation has been on about Neoteric seeking a strategic partner
as well. The distribution house would like to have a partner that would help it
take its business overseas, but nothing was finalized last fiscal.
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Profile
CEO: Paras Shah
Start-up year: 1997
Collaborations: AMD, Apple, Asus, Belkin, BenQ,
Brother, Hitachi, HP, Iomega, Kodak, LaCie, Lenovo, Lexar, Logitech, Matrox,
Maxtor, Samsung, Umax, Wacom, Wipro
Address: #25, Chintamani Plaza, Off
Andheri-Kurla Road, Chakala, Andheri (E), Mumbai - 400099
Tel: 022-39828600
Website: www.neoteric.co.in
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HIGHLIGHTS
- Signed up with HP for the distribution
of enterprise products
- Tied-up with Wipro to facilitate
distribution of notebooks, desktops and servers
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SILVER CLUB RANK (2005-06): 6 |
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