| 18.Fortune Marketing :The Growth Champion The company with the fastest growth amongst distributors in the Silver
Club, Fortune Marketing made it possible because of its wide breadth of product
portfolio
Clocking a growth of 44 percent in 2006-07 over the previous year's turnover,
Fortune Marketing pushed its revenues to Rs 127 crore, and thereby managed to
secure itself a position in the Silver Club this year. With a wide range of
products in its kitty, it is now focusing on the upcountry market by directly
making its presence in smaller cities.
Expanding its products base and experimenting in the upcoming business of
security, the company also introduced storage and surveillance products to its
list. Its turning point was its elevation from a mere sub-distributor of Seagate
to its national distributor. This move signaled Fortune's entry into the big
league.
The company also tied up with Plustek for the distribution of business card
scanners in India.
In order to provide a complete solution suite to local commercial and
industrial equipment system integrator, Fortune also started working with Sunix,
which is into manufacturing of IO cards.
Though based in New Delhi, the company gets a bulk of its business from the
southern market, which is almost 44 percent, while north contributes 26 percent.
East and west bring in 12 and 18 percent in revenue contribution, respectively.
Exploring market opportunities in B and C-class cities, Fortune opened
offices in Pune, Ludhiana, Jaipur and Indore in a short span of six months . It
is aiming to open four to five more offices in other smaller cities by the end
of March 2008.
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Profile
CEO: Manoj Gupta
Start-up year: 1996
Employees: 150
Collaborations: Maxtor, Raid Stone, Sunix,
Enter, Secureyes, Acard Technology, High Point, Seagate, Plustek
Address: #201, Gedore House, 51,52, Nehru
Place, New Delhi - 110 019
Tel: 011-26472491, 26427627
Website:
www.fortune-it.com
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HIGHLIGHTS
- Appointed as national distributor for
Seagate and exclusive distributor for Plustek
- Opened four offices in six months in B
and
C-class cities
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SILVER CLUB RANK (2005-06): Newcomer |
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