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What kind of growth prospects does SMB market hold for PTC?
The SMB market for PTC has been growing exponentially in the recent past.
Over the past two years, we have doubled the number of SMB customers; expanded
our reseller partnerships from two to nine; brought in flexible product and
pricing options; and acquired new products of particular interest to SMB
companies. In that sense, we are fully geared to make the most of the SMB
opportunity.
What products and solutions can we expect from PTC's basket for Indian
SMBs?
PTC is presently focused on expanding the number of value-added resellers to
increase its geographic reach in the Indian SMB market. SMB customers have
become more aware and have matured beyond CAD/CAM/CAE solutions. Our SMB
customers are adopting PTC's PLM solution Windchill, as well as newer products
such as Mathcad for engineering calculations, IsoDraw for technical
illustrations and ProTOOLMAKER for manufacturing. More such products can be
expected from us in the coming months.
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Rohit Biddappa
Senior Marketing Manager, PTC India |
Which are the key focus verticals that promise you high growth?
Automotive, industries, aerospace and defence along with manufacturing hold
great opportunity for us. In India, we see West, South and North as the key
regions that would bring us good business. Our focus in the coming months would
continue in these regions, also we will attempt to tap into East.
Would your expansion plans also include new partner sign ups? What
criteria are you looking for in potential partners?
Yes. Core attributes for partner sign ups are size of partner, fiscal
strength, market reach, business acumen and well-trained sales and technical
personnel. We are seeking to expand our market coverage and reach in tier-2 and
3 cities, through expanding our reseller network to be able to effectively tap
into the SMB opportunity.
What is your take on the competition in this segment?
We believe our product and services are extremely competitive in the market,
and while we respect competition, we have strong competitive advantages.
In the future, we see a greater adoption of product lifecycle management and
enterprise content management solutions.
Subbalakshmi BM
subbalakshmibm@cybermedia.co.in Page(s) 1
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