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Business Objects, IBM join hands to tap APAC market
 

 
CYBERMEDIA NEWS
 
Thursday, June 21, 2007

 

Business Objects and IBM expanded their strategic alliance to co-develop, sell and implement joint Information on Demand solutions, to customers in more than 15 countries across Asia Pacific. As part of the agreement, Business Objects is leading with IBM hardware and software for all new joint sales opportunities and the two companies intend to provide localized support for mid-market and enterprise customers throughout the region.

IBM and Business Objects would also increase their sales, marketing and technical support in an effort to expand their joint customer base. Both the companies have more than 1000 joint customers currently in Asia Pacific, Business Object said in a statement.

“This alliance is a significant step forward in our relationship with IBM, allowing us to deliver innovative solutions throughout Asia Pacific,” said Keith Budge, Senior VP and GM-Asia Pacific Japan, Business Objects. “This is one of the world's fastest growing regions to do business in and this alliance will help us work closely with IBM to tap the tremendous opportunity available.”

Research firm IDC estimated that information technology spending by small and medium to large-sized businesses in the Asia Pacific region, excluding Japan, would reach $66 billion in 2010 from $43 billion in 2005.

Together, IBM and Business Objects would focus on capturing this growing market opportunity by bringing innovative solutions targeted at customers in industries such as manufac­tu­ring, financial services, government, healthcare and life sciences. This expanded relationship is also focused on helping customers embrace information on demand in an effort to unlock and extract value from information to globalize and integrate their business processes.

“Our strategic alliance with Business Objects allows companies to leverage Infor­mation on Demand across their entire enterprise, giving them that extra competitive edge in this fast growing Asia Pacific market,” said Terry Hopkins, VP-Solutions, IBM Asia Pacific.

 

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