For $75 million, eBay acquired StumbleUpon, an early-stage company that helps people discover and share their content based on personal preferences and community recommendations online.

This acquisition would provide eBay with in-depth exposure to a fast-growing community

This acquisition would provide eBay with in-depth exposure to a fast-growing community-based service with 2.3 million users, eBay said in a statement.

“StumbleUpon is a great fit within our goal of pioneering new communities based on commerce and sustained by trust,” said Michael Buhr, Senior Director, eBay. “StumbleUpon's downloadable toolbar provides an engaging and unique experience to its users, but it is the similarities in our approaches to the concept of community that make it such a compelling addition to eBay.”

Garrett Camp, Chief Architect and one of three StumbleUpon founders, “We're excited about joining eBay, as we share the same values around community and we look forward to working with them to accelerate our growth.”

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