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Indore-based Pioneer Computers opened a 3,500 sq ft retail IT outlet with
the name eMall. Apparently, this is the same name used by another channel
partner based in Ahmedabad- Sai Info Systems. Both the companies claim to have
registered the name 'eMall' as their trademark.
Sai Info Systems opened an 8,000 sqft retail outlet for IT products recently
using the name-eMall in Ahmedabad. According to Vijay Mandora, Executive
Director, Sai InfoSystem, the formalities to register the name as a trademark
was done long back. “At the time of registering the name we did not come across
any other company using eMall as a registered name. If someone else is using
this name the only thing we can would do is try and convince them to use some
other name. And if that is not working, we will have to look at other practical
ways to reach a fair conclusion,” said Mandora.
According to SIS, it first formed a company called eMall Infotech Pvt Ltd to
open a series of retail outlets under the trademark eMall. “So in a way we also
have the word eMall in our company name that was registered prior to opening the
retail outlet. We conceptualized the project about one-and-half years back,
before coming up with the first outlet with this name. We plan to have a chain
of 15 such malls across the country,” he said.
Meanwhile, Rakesh Agarwal of Pioneer Computers also claimed to have applied
for trademark registration of the name eMall many months ago. “When we applied
for registration, the name eMall was not in use,” said Agarwal. “If this name is
being used by any other company, we will look in to the details of this
registration and see what best can be done,” Agarwal added. Page(s) 1
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