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Seagate Technology has finally confirmed the news about the appointment of
two new national distributors-Supertron Electronics and Fortune Marketing. DQ
Channels, through its daily Solutions Alert, had broken this news two weeks ago,
during which the company officials were tight-lipped about the development.
Announcing the appointment, Seagate now hopes to leverage the combined
strength of all four-distribution partners, which includes its existing
distributors-Ingram Micro and Redington.
“Studies show that market and user preference is in favor of Seagate. We
would like to build on this strength and ensure that we have optimal coverage of
the market across geographies, across industry segments and across vertical
markets, which is why we added our new distributors Supertron Electronics and
Fortune marketing,” said Rajesh Khurana, Country Manager, Seagate.
“We also want to reach out to the growing user segments who demand the latest
high-capacity drives and best-in-class support. Ingram Micro and Redington, who
have been working with Seagate for over 10 years, have invested in building
their infrastructure for sales and support, and are well-suited to continue
covering high-cap and retail product lines for Seagate.”
Excited by the appointment, Manoj Gupta, CEO, Fortune Marketing said,
“Seagate is a world leader in hard disc drives, and enjoys a very strong brand
loyalty in India. Seagate's external drives and branded solutions are a major
draw in the retail market.”
According to VK Bhandari, Chief MD, Supertron Electronics, Seagate has always
been a best seller for SEL. “Their new high-capacity disc drives are the right
fit for today's customers as enterprise and individuals are both consuming
digital content like never before,” he added.
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