Pinnacle and Aditya Infotech Ltd had organized an all-expense paid four-day trip for around 70 Aditya Platinum partners to Pattaya at Thailand. The trip was a part of Aditya's promotional scheme being organized after achieving the specified targets prescribed to the channel partners.

The trip was also to apprise the channel partners in the launch of M Audio products in India. Commenting on the trip, Sanjay Gogia, Country Head-Video Division, Aditya Infotech Ltd said, “We at Aditya Infotech believe our channel partners are an extended team. We understand the invaluable role they play in our organization's success and that their support has been a key reason for our steady performance. This trip is a small gesture to acknowledge and show our appreciation for their support. Our channel partners and distributors are an imperative force behind the success of our company and we consider them as an integral part.”

The entire excursion included accommodation at posh seven star deluxe hotels, lavish meals apart from an exclusive sight-seeing tour packed with a lots of water sport activities at the Coral Island.

The highlight of the trip was the arrangement of taking the delegates to a go karting track, where there was a formula race championship conducted with 10 teams competing each other on the track. This activity was a part of team building exercise and the winners of the championship were also felicitated.

The trip was also attended by Fabien Raveton, Marketing Director-Asia Pac, Pinnacle. He awarded the channel partners who were the top achievers in year 2006 in Pinnacle business among different product categories of TV viewing, studio products and liquid series. He also gave an insight on the Pinnacle corporate profile and the future plans of the company. Ashish Bakshi, County Head-India, Pinnacle Systems also gave a brief presentation on Pinnacle India strategy, its roadmap, new marketing initiatives and plans for year 2007. He said that in 2007 the focus will be on the end-consumer marketing activities with more and more products created and localized exclusively for the Indian consumer. He reassured partners of the company's commitment in India and mentioned that India is a very special market for the company.

On the final day of the trip, the delegation was taken for a technical training secession on M Audio products conducted by Chris Adams, Director-International Sales, M-Audio.

Aditya Khemka, CEO and Director, Aditya Group commented, “We value partners who are looking for a long-term relationship with the company. For a healthy business environment, balance of expectations and deliverables need to be met and maintained consistently to develop faith and mutual respect in the relationship. The trip was an initiative from us in the same direction.”

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