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Microsoft Corporation India announced plans to strengthen its presence in
India. It is slated to open offices in six additional cities-Ahmedabad, Indore,
Nagpur, Chandigarh Cochin, and Coimbatore.
This would take its presence to 13 cities, up from the existing seven cities.
The expansion strategy will include establishing a direct sales infrastructure,
broadening partner ecosystem and market education initiatives and programs.
With an enhanced presence Microsoft will enable the small and mid-market
organizations to easily access a comprehensive portfolio of its products and
services, faster deployment of customized solutions and increased support from
both Microsoft and its partners.
Announcing the geo expansion plan Neelam Dhawan, MD, Microsoft India, said,
"Small and medium businesses are playing a key role in driving India's growth.
We remain committed to help them utilize technology for empowering their people;
address consumer needs better and streamline their businesses. Our presence in
these cities will achieve this much more effectively."
Under the geo expansion plan Microsoft will work with channel partners to
impart information on Microsoft products and licensing to serve IT needs of the
business customers in the territory. Microsoft also aims at catalyzing its ISV
partners to provide localized solutions for the market. The channel engagement
will be under the Microsoft Partner Program (MSPP) framework. Page(s) 1
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