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Increasing partner numbers, introducing new products for the SMB segment,
expanding geographic footprint across India and focus on microverticals are some
of the things that are on anvil for HP in the year 2007. According to Ashok
Pamidi, Director-Commercial Accounts, SMB and Enterprise Partners with
Technology Solutions Group (TSG), HP India Sales, “SMB is the fastest growing
sector in India. We are looking to reach out more effectively to this sector
through geographic expansion and want to increase our presence in the country
from current 20 to about 30 cities over the next few months. Since SMBs include
both the mid size and small market segments, we have appointed two separate
teams of people to address the various issues in this sector be it storage,
servers or software.”
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With a partner centric approach, HP would focus on the micro-verticals of
finance (banking and non-banking), auto ancillary, pharma, construction,
education and primary health care. “Based on our research we have understood
that the finance sector is the fastest growing sector in India. Both banking as
well as non-banking sectors are set for rapid growth. Government regulations and
the buoyancy in the economic conditions of the country are fueling this growth.
While looking to make the most of the opportunity here we shall see how best HP
along with its partners (the SIs, VARs and ISVs) can offer customers end-to end
solutions to meet all their requirements,” Pamidi added.
Also on the anvil for HP is tapping into an additional 60-70 micro-verticals
through their ISVs. “In order to explore the business opportunities in these
micro-verticals we are looking for new partners who will work with us to provide
software as well as hardware solutions to the customer,” Pamidi said.
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