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Announcing its new go-to-market strategy for SMBs, HP has unveiled a range of
initiatives to bolster its leadership in the SMB printing segment. The
initiatives include the rollout of its new marketing campaign 'Dream Bigger'
with Shah Rukh Khan as the celebrity endorsement, along with the launch of a
host of products targeted at SMBs.
The launch of its new products forms a part of HP's Print 2.0 strategy –
aimed at accelerating the company's ability to capture 53 trillion pages
forecast to be printed by 2010.
“As part of our Print 2.0 strategy, we are providing SMBs in the country with
the most comprehensive set of printing hardware, services, solutions and tools
that make it easier and more affordable for the segment to create, consume,
manage and print business content in the way they want,” said Ravi Aggarwal,
President-Imaging and Printing Group, HP India. Page(s) 1
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