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As part of its initiative to drive the conversion from inkjets to lasers
As part of its initiative to drive the conversion from inkjets to lasers, Xerox India launched three printers-- Phaser 3121 (printer), Phaser 3116 (printer) and WorkCentre PE114e (multifunctional laser copier/printer), in the sub Rs 15,000 category. The products are priced at Rs 8,990, Rs 8,900 and at Rs 15,000 respectively.
Natesh Mani, Executive Director, New Office Group, Xerox India said, “The launch of the new printers is in line with our efforts to make laser printers affordable to the SOHO/SMB segments across the country. We are actively leading the conversion drive to lasers as they score over Inkjets due to a variety of reasons.” He noted that laser printers are three to five times faster in printing speeds, yield sharper printouts and have a lower cost of ownership when compared to inkjet printers.
The monochrome and color laser printer market in India is expected to grow to about 3.7 lakh units in 2006 according to IDC. The laser printer market is projected to grow by 11% in 2006 vis-à-vis inkjet printers which is expected to show a negative growth of 7% (Source: IDC Asia/ Pacific).
Within the laser printer market, small and medium businesses are considered one of the fastest adopters of laser printers. As per an AMI partners study, March 2005, 26% of Indian medium businesses have adopted color laser printers, which account for 12% of their current installed base.
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