|
MUMBAI
OCTOBER 6, 2006
Intelligent Business Systems (IBS), the Artificial Intelligence (AI) software
specialist firm, and Krysaliis, the Indian jewelry major, announced a tie-up
that is likely to have wide-ranging impact in the jewelry retail trade, and
forever change the concept and face of the neighbourhood jewelry store in India
and elsewhere around the globe.
With its AI Enterprise Solutions, Intelligent Business Systems will enable
Krysaliis to bring the exclusivity of "haute couture" jewelry-hitherto available
only to the rich and famous-down to more affordable "prêt-à-porter" (readymade)
lines and designs, within the reach of a wider audience, yet without any
compromise on style or quality.
IBS said in a statement that it has so far implemented its Artificial
Intelligence Enterprise Solutions and proprietary ICPA Engine within Europe in
sectors spanning travel, tourism, pharma, government, etc. The same superior
functionality in end-to-end enterprise management systems and AI-based customer
profiling and relationship management will now be made available to Krysaliis,
enabling the jewelry manufacturer to hone in to its target market with accuracy,
dynamically optimizing its inventory based on fashion trends and local
demographic considerations at various stores in the chain.
IBS will be taking charge of the entire technology backbone for Krysaliis,
and among the key AI Enterprise Solutions to be deployed will be REMS (Retail
Enterprise Management System) and ICPA (Intelligent Customer Profiling and
Advertising), the statement added. Page(s) 1
| 
