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New Delhi
May 21, 2008
Xerox Corporation announced the global launch of eight mono printers and MFPs
for the first time in India, ahead of the rest of the world. The global launch,
which was kicked off from India will be rolled out subsequently in 162
countries, and underlines India as a strategic destination for Xerox Corp. The
newly launched products range from small, cost-effective A4 printers to
feature-rich monochrome MFPs and are targeted at the fast growing SMB community
(small and medium businesses) that is expected to spend $1.3 billion on printing
and printing supplies in 2008, as per a report by AMI-Partners.
According to AMI-Partners, India will be the fastest growing major market in
the APAC region with IT spending set to increase more than 20 percent in 2008,
to $9.7 billion. Banking, financial services and manufacturing are expected to
be the growth engines leading to increased business spending in India.
Xerox's newly launched products include: Phaser 3600 (40ppm A4 mono printer),
Phaser 3250 (30ppm A4 mono printer), Phaser 5550 (50ppm A3 mono laser printer),
Phaser 3100 MFP (21ppm A4 multifunction printer), WorkCentre 5020 (20ppm A3 mono
multi-functional printer), WorkCentre 5016 (16ppm A3 mono multifunctional
printer), Xerox Workcentre 5225 (25ppm A3 mono printer) and WorkCentre 5230
(30ppm A3 mono printer).
Commenting on India's status as the launch country for Xerox Corporation to
announce these products ahead of the world, Carl Bothner, VP and GM, Desktop
Multifunction and Printer Business Unit, Office Group, Xerox Corporation said,
“India is a strategic market for Xerox and has the right characteristics in
terms of business opportunity-a market that is growing, and a market that we
believe holds the potential to be an engine of growth for the company. It is
also amongst the fastest growing SMB economies in the world, which is a key
reason we chose this market as the first place to announce these new products.”
Andrew Horne, MD, Xerox India said, “2008 has been a historic year for
Xerox India, starting with a major brand repositioning initiative followed by a
series of marketing activities across our three lines of business to reach out
to our customers and the business community. The launch of our new products is
an extension of our strategy to get closer to our customers, relate more
directly to the Xerox brand and make stronger inroads in the SMB community.”
Princy Bhatnagar, Director-Office Business Group, Xerox India said, “Today's
competitive business demands 'to do more' while spending less. This is a
challenge, especially for small and mid-size businesses that need to invest to
grow. Xerox's portfolio of technology gives these businesses an array of choices
to fit products and solutions the way they work, without breaking the bank. We
will be rolling out a multi-city roadshow across the top 15 non-metro cities to
showcase Xerox's newly launched products, to our channel partners and SMB
customers across India.”
The new Phaser black-and-white printers and MFPs join Xerox's growing
stable of products designed with the small and mid-sized business in mind and
plays critical role in Xerox's overall SMB strategy. In addition to offering a
broader product portfolio, Xerox is expanding its distribution network, making
it easier for the SMB market to benefit from the cost and quality advantages of
doing business with Xerox. Page(s) 1
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