KYE Systems has announced the appointment of Roop Technology as its national distributor for Genius lifestyle and gaming products in India from July, 2008.

The association will further help KYE Systems to aggressively promote its products through all its distributors, which include Redington, Ingram Micro, Transtek Infoways and the newly appointed Roop Technology.

KYE Systems has been experiencing positive growth in the gaming and lifestyle sectors in India. It has also recognized the increase in the demand for innovative gaming and lifestyle peripherals. With Roop Technology's extensive spread across the length and breadth of the country, KYE Systems is aiming at moving closer to its customers with its innovative product lines.

“We are confident that Roop Technology will add great value to our Indian operation through its strong channel network. India is a growing market. The country represents a huge opportunity for us as well as for all our partners. The synergy between KYE Systems and Roop Technology will create new opportunities for us to increase our marketshare in the Indian market,” commented Sandeep Ramani, OBM Sales Division, Country Manager, KYE Systems.

Roop Technology has a channel base of over 700 channel partners spread across the country and has a nationwide presence through 15 branch offices.

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