Power: Merriam Webster defines it as 'influence over others'. The Oxford dictionary thinks it is 'the ability to influence the course of actions or events'. But what does power really stand for?

You could do well to ask the 10 Most Powerful Partners this question. Some feel that it is the power to do business on their terms. Others think it is the ability to take their people along with them on the success route. Yet others feel it is doing business ethically, yet successfully. But whatever their own personal definition of success is; these people have carved a niche for themselves in the channel community.

The idea to compile the list of the 10 Most Powerful Partners in the channel came to us over a few months. We had noticed that there were some people in the channel who could change the course of events in the business. They were the people whom even the vendors averred while taking business decisions.

Highlighting these people would serve as an inspiration for the current and the next generation of partners.

The methodology
While coming up with the list, we had to keep in mind that some parameters had to be considered. The thumb rule was that we had to focus on the people and not just the company.

So we spoke to represen­tatives from over 25 vendor companies as well as national distribution houses, asking them to give the names of five channel partners who are a crucial cog in their wheel. Revenues were not the sole criteria for selection. Instead, they were asked to focus on how well the person has grown his company, the innovation he brings to his business, his negotiation skills, his charisma, his ability to deal with difficult situation and his progress over the years.

After culling the top 10 names, we traced the order in which they featured on the nominations tendered by the vendors and ranked them accordingly.

There were some partners who were highly spoken of, but could not make it to the Top 10 list. These are definitely people to look out for this year. Will they be able to dethrone their peers who made it to the Top 10 list? Your guess is as good as ours.

Next Page : Super Power

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