US shipments of digital cameras rose 50 percent in the first half of the
year, but HP lost 4.5 percentage of marketshare during the second quarter,
according to a new study by technology research firm IDC. In its study IDC
points out that more than 3.5 million cameras were shipped in the US in the
first half of the year, with more than two million cameras shipped in the second
quarter. The study focused on point-and-shoot models with color screens.
Sony
Corp held its dominance with 25 percent marketshare in the quarter, and Canon
pushed into the top three digital camera makers with a 12 percent share. HP’s
share fell to 9.5 percent from 14 percent in the second quarter of 2001,
according to the study.
Prices for digital cameras, which have revolutionized photography for the
casual vacationer and professional alike, are expected to drop around the winter
holidays, according to IDC. About 40 percent of annual digital camera sales take
place in the fourth quarter, IDC said.
CIOL BUREAU