"Cloud is approaching the industrial revolution of its development. We are moving from a cottage industry (cloud industry now) to automated mass production," Mark Templeton, CEO and president, Citix during his keynote speech at Citrix Synergy Barcelona 2012.
There was a time in the distant past where most of us in the IT media fraternity used to associate Citrix with thin clients. Much water has flown through all seven oceans till then and while no one talks about thin clients anymore, the common perception still associates Citrix with desktop virtualization.
Not just his keynote speech, even the statistics shared by Mark Templeton, CEO and president, Citix in an informal chat during the Summit was therefore an eye opener. In FY11, while 58% of Citrix revenues (worldwide) came from desktop virtualization, 20% came from cloud networking and 22% from social collaboration. And by 2015, the share from desktop virtualization is expected to reduce to less than half the overall pie. While this shows the process of maturity Citrix is undergoing, Templeton asserted the purpose of conferences like Citrix Synergy is ‘to move the perception'.
The Cloud Gameplan
While the revenue split shows where the buck is headed, the announcements during Synergy 2012 only reinforced them with Citrix unveiling the next stage of its strategy to help enterprises and service providers of all sizes deliver business-ready cloud services. The two words that summed this up were Project Avalon whereby Citrix planned to give customers a simple, pragmatic path to the cloud.
Mitch Parker, group VP and GM, Client Virtualization, Citrix elaborated on the benefits of this Project Avalon. Project Avalon will be delivered in two releases - code named Excalibur and Merlin. Excalibur will primarily focus on rich multimedia services on mobile devices and real-time analytics and service visibility for mobile workers. The Merlin release will allow customers to ‘mix-and-match' different versions of Windows Server, XenDesktop and XenApp in a single hybrid cloud that spans across any mix of public and private cloud environments. And, yes, that means both Excalibur and Merlin will ensure tighter integration and a single unified management and vision for Citrix XenApp and Citrix XenDesktop.