Anish Kanaran, director, channel, Middle East, Africa and India, Epicor Software, talks about the company's focus and future plans pertaining to the India market
How has Epicor's journey been in India so far?
Epicor was officially launched in India in May 2011 and during the last 2 years our journey in India has been excellent. We have a range of customers, primarily manufacturers, who are using Epicor ERP in India.
India is a 100% channel market for Epicor, managed from the local headquarters in Mumbai. The company currently has 14 channel partners in the form of VARs (value added resellers) across India. Keeping in mind the country's geographic spread, Epicor partners have been strategically located to expand their reach and to be able to support companies with branches across the country.
The company has a strategic partnership with Defiance Technologies to work on local compliance challenges for its next-generation ERP solutions in India. The alliance with Defiance's center of excellence has resulted in the creation of the "Defiance Epicor Centre of Excellence". The center combines software development with Defiance's ERP consulting and implementing expertise. It customizes the Epicor ERP suite to help Indian customers benefit from a world class ERP product that meets specific local business requirements.
How is Epicor different from its competitors?
Epicor provides enterprise business software and related services to over 20,000 businesses worldwide across industry sectors like manufacturing, distribution, services, retail and hospitality. Our solutions enable companies to increase efficiencies, improve performance and build competitive advantage - backed by a single point of accountability to promote rapid return on investment and low total cost of ownership. Epicor provides the scalability and flexibility to meet today's business challenges, while empowering enterprises for even greater success tomorrow. Some of our specific differentials include an agile business architecture based on 100% SOA to help companies quickly adjust to changing business conditions, a modern interface that fits into today's workplace, global functionality to conduct business worldwide and still meet local regulations, and about a third of the cost of ownership compared to larger ERP systems.