Samsung strengthens its smart TV concept

By Poornima Bajwa - 3 May, 2012


Strengthening its smart TV concept, Samsung Electronics launched its new smart TV models, LED ES8000 and ES7500 series and the Plasma E8000 series. The products come with features like voice control, motion control and face recognition commands and allow users to turn the TV on or off, activate selected apps or search for and select content in the web browser without touching the remote.

The Samsung 2012 Smart television series also come with a built-in camera that recognizes movement in the foreground, as well as microphones that recognize voice.

"Samsung's global leadership in televisions has rested on our continued thrust on innovation and excellence. In India too, we have been the first to introduce the latest, innovative technology products such as LED TVs, 3D TVs and now 2012 Smart Television series. Samsung's 2012 TV and AV strategy rests on three pillars: Smart Interaction, Smart Content, and Smart Evolution, and our 2012 Smart television range exemplifies the same. I am confident that the new Smart television range will help us create new segments and further fuel the growth of the flat panel television market in India," said Raj Kumar Rishi, VP and business head, audio visual business, Samsung India.

The new TV also enables users to share photos, post messages and chat in real time with family and friends. Priced between Rs 37,700 to Rs 273,000, the ‘ES series' use edge-lit technology and comes with Samsung's evolution kit that helps consumers to keep pace with rapid advancements in TV hardware and software. "Even as we work towards enhancing the Indian consumers' experience by introducing India relevant applications for Smart televisions, we are also introducing new LED television models that have been especially developed for India," added Rishi.

The vice-president also informed that based on the launch of the new ES series as well as the EH Series of LED TVs, the company was expecting LED TVs to contribute to 70% of its total Flat Panel TV sales.

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