Ranbir helps Panasonic garner 15% market share

By Ranjeeta Bhattacharjee - 22 May, 2012


As Bollywood actor Ranbir Kapoor unveiled the latest series of Viera screens, Panasonic is optimistic enough to garner atleast 15% market share in the smart TV space this FY.

With select Viera Connect models, Panasonic also introduced a new range of smart applications which allow consumers to interact with their Smart Viera TVs. The unique features include:

Swipe & Share, which enable consumers to share private contents via Viera remote App Browse & Share, enables the browser to support HTML5 pages, so that consumers can browse the internet much like a PC.

Daizo Ito, president, Panasonic India stated, "India has been one of the most important countries and potential growth area, owing to the vibrant energy and high potential in the country and Panasonic continues to bring latest innovation in technology and solutions customized to consumer lifestyles here."

Going aggressive on its channel plans, and talking about the new marketing strategy for Viera flat panels, Manish Sharma, MD, consumer product division, Panasonic India said, "Panasonic is betting on flat panel televisions that bring in over 40% of revenue and our range LED, LCD and Plasma TVs branded as Smart Viera is the first engine growth driver for Panasonic's business. Primarily targeted at the tech savvy generation of consumer, we will be making an investment of Rs 210 crores towards marketing and promotions for this segment this year."

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