HP partners refreshed with Italy trip

HP India took its top performing partners on a trip to Italy. As part of a program in the JFM quarter of 2001, 45 partners and their employees were taken for a trip to Rome and other cities of historical importance in Italy. The entourage had a one-day stop over in Dubai too. The five-day whirlwind tour ran from February 6 to February 10, 2002. 

The targets were set with an objective that even resellers from smaller towns had the opportunity to qualify. The entire market was categorized into A, B and C-classes. 

15 seats were reserved for partners from class A and ten from class B and HP expected seven partners to qualify from the rest of the country. 20 partners qualified for the trip, which was above HP´s expectations. 

The scheme also included sales representatives of partners, who were given the option of either choosing a motorcycle as a reward or going for the trip. Of the 13 who qualified, nine chose to take a bike while the remaining four chose to be a part of the six-day party. Said Tarunjeet Sarao, Country Category Manager, Imaging and Printing Systems, BCSO, HP India, "The interest generated was huge and unprecedented and some partners paid for their spouses to accompany them." 

The choice of the destination was made after a survey was conducted among the partners. The common thread from the survey indicated that the partners wanted to go to destination of historical importance, therefore Italy and one where they could shop, therefore a stop over at Dubai. 

Said Shyam Modi, CEO, Modi Peripherals, "The choice of the destination was good." Echoing the sentiment, Keshav Madhav, CEO, Vidur and Company added, "It was different from the other trips and was new for everybody." Added he, "Going back to similar destinations year after year kills the fun."

MOHIT CHHABRA



NEW DELHI