Hughes Escorts Communications Ltd (HECL), a company dealing in broadband
satellite solutions, is targeting its DirecWay satellite-based broadband
services towards SME market in the country. The company expects to generate
revenues of Rs 40 crore by 2005 from this segment. As a part of its strategy,
Hughes would seek to appoint 50 state-level channel partners across India to
deliver reliable, secure broadband connectivity and value-added solutions for
the identified segment.
Hughes
has invested over $15 million in introducing DirecWay in India. DirecWay would
deliver broadband connectivity and services to key verticals such as government,
manufacturing, export houses and hospitality. DirecWay is targeted at the SMB
sector as well as non governmental organizations (NGOs). Hughes is also
targeting SEC A category consumers residing in farmhouses as well as NRI
townships across India with the DirecWay platform.
HECL is the first national satellite broadband service provider to offer
services in over 800 cities and rural areas across the country. The company has,
since inception in 1995, deployed more than 10,000 VSAT terminals. The company
expects to double this number within one year itself.
Speaking about Hughes’s focus on the Indian SME market, Partho Banerjee,
President and CEO, HECL says, "We anticipate a tremendous demand for
DirecWay to deliver reliable, secure connectivity for SMEs across the country
and enable them to compete on a global scale."
CYBER NEWS SERVICE