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Intel to focus on whitebooks market

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DQC Bureau
New Update

Intel plans to grow the market for whitebooks in the days ahead.

Revealing this Thomas Kilroy, VP, Sales and Marketing Group, Reseller Channel Operation, who was in the country recently, informed DQCI, that the company was in discussion with a number of chassis manufacturers to supply laptop kits in the country.

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Intel will continue to work in close proximity with its vast network

of

Genuine Intel Dealers (GIDs) in the coming year. Intel will focus

heavily

on

the mobile market.

Intel, however, does not have a track record of having built a market

for

assembled notebook PCs anywhere in the world. But Kilroy felt that

the

time

now is ripe. "I would say that in the next one year this market will

grow

sufficiently," he adds.

Talking about the year gone by, Kilroy says that the company had seen

a

higher percentage of business coming from emerging markets like

India.

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Kilroy also felt that the market in the country was highly fragmented

and

the smaller towns would throw open a huge window of opportunity for

the

company. "But to address this market we need to rethink our

go-to-market

strategy," he adds. Refusing to give the exact numbers, he however

said

that

the company will expand its marketing spend in the country.

"Intel is committed to ensuring that the level of awareness among

resellers

in smaller towns about technologies and products is at par with

resellers

in

the metros," says Kilroy.

Intel organizes standard training even in smaller towns and is

looking at

the option of one-to-one training sessions. "Our messages are now

being

fine

tuned to specifically address the audience's information needs," he

adds.

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