Intel plans to grow the market for whitebooks in the days ahead.
Revealing this Thomas Kilroy, VP, Sales and Marketing Group, Reseller Channel Operation, who was in the country recently, informed DQCI, that the company was in discussion with a number of chassis manufacturers to supply laptop kits in the country.
Intel will continue to work in close proximity with its vast network
of
Genuine Intel Dealers (GIDs) in the coming year. Intel will focus
heavily
on
the mobile market.
Intel, however, does not have a track record of having built a market
for
assembled notebook PCs anywhere in the world. But Kilroy felt that
the
time
now is ripe. "I would say that in the next one year this market will
grow
sufficiently," he adds.
Talking about the year gone by, Kilroy says that the company had seen
a
higher percentage of business coming from emerging markets like
India.
Kilroy also felt that the market in the country was highly fragmented
and
the smaller towns would throw open a huge window of opportunity for
the
company. "But to address this market we need to rethink our
go-to-market
strategy," he adds. Refusing to give the exact numbers, he however
said
that
the company will expand its marketing spend in the country.
"Intel is committed to ensuring that the level of awareness among
resellers
in smaller towns about technologies and products is at par with
resellers
in
the metros," says Kilroy.
Intel organizes standard training even in smaller towns and is
looking at
the option of one-to-one training sessions. "Our messages are now
being
fine
tuned to specifically address the audience's information needs," he
adds.
DQCI NEWS BUREAU