Japan puts DVD production into overdrive

Japan’s top four DVD producers say that they are planning to drastically increase production in the face of continued rising demand for DVD players, which will result in an estimated 15 million units sold this year.

The four-Sony, Toshiba, Matsushita, and Pioneer are aiming to increase their combined market share to around 90 percent. A Sony spokesman said his company is trying to secure about a 30 percent market share by the end of this fiscal year, which ends next March 31.