Kaspersky Lab has had a dominating run in India ever since it began operations. Owing to its widespread network and strong after sales support, it provides a robust brand experience. Adding further thrust to its bullish run this year, are signature Kaspersky incentive programs and offers – Kaspersky Sales Army for Distributors and Partners and promo offer for end consumers. The strong three-pronged approach is expected to significantly boost the bottom line for Kaspersky Lab by quarter-end.
The incentives and offers for all three crucial pillars of Kaspersky Lab is a carefully designed strategy. The Kaspersky Sales Army Distributor and Partner Program offer solid incentives for both the points in the sales chain. These are valid on select B2B products, for fresh orders placed between October 1 and December 31, 2018. The programs reward both, the sales representative as well as the pre-sales representatives. There are 12 slabs for the payouts.
Apart from this, Kaspersky Lab is also rewarding end-consumers with great value for purchases made between October 16 and December 14, 2018. When they buy Kaspersky Endpoint Security for Business for 2 years, Kaspersky Lab adds one additional year from their end, absolutely free. So for the price of 2 years, they all get 3 years of validity on their Endpoint Security for Business.
Shrenik Bhayani, General Manager, Kaspersky Lab- South Asia said, “We’ve had a strong year so far, but the last quarter is always crucial to ensure that we end on a high. These schemes are designed to reward every pillar of our sales chain – from our partners and distributors to the end consumer. In our experience, incentive programs have always worked great with our value chain partners. The timely payouts assures them that it will be executed with transparency. We are excited and hope to see great results by year-end”
Anand Shringi, Channel Head, Kaspersky Lab added, “Kaspersky Lab always believes in walking together with its entire team. Our distributors, partners and end consumers are the engines that power us so we design our incentive programs and offers to ensure we always share our joy with them. These have been designed, delicately balancing the push and pull strategies that have worked for us in the past. The rewards are very high, perhaps one of the best in the industry. We are positive that this three-pronged approach will exceed our expectations”
The incentive programs have generated immense buzz in industry circles with their simultaneous execution. Kaspersky Lab is confident of meeting its ambitious targets and ending the financial year by superseding its previous year’s bottom line.