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Lipi increases focus on laser printer business

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DQC Bureau
New Update

High-end dot-matrix printer manufacturer,Lipi Data Systems, has strengthened

its focus on laser printers by introducing a new range of printers. Until

recently, Lipi was focusing only on high-end impact printers. But realizing the

growing potential of laser printers in the corporate, government and SME

segment, it has devised new plans.

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However, Lipi prefers to continue in the high-end market even in the laser

printer segment. "We are doing this because we find there are not many

players in the high-end product category," says Mukal Singhal, JMD, Lipi

Data.

As part of its latest focus, it has introduced continuous-feed laser printers

for the first time in India in association with Printer Systems International of

Germany.

It also added few more models to its color laser printer range, which was

introduced few months ago in a distribution arrangement with Tally Computer

Printers of Germany.

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As of now, two models (24 ppm and 63 ppm) are available in

the continuous-feed laser printers category. By the end of May, the company

plans to introduce reseller schemes.

he company intends to penetrate the high-end laser market

with an aggressive pricing strategy. The entry- level high-end color laser model

T-8006 is aggressively priced at Rs 1 lakh, which according to Singhal, is the

lowest among comparative brands. "We have the price advantage and with this

we can go anywhere from small to big customer," he adds.

According to him, the laser printer market is picking up and

he is confident that Lipi’s price advantage, high quality and low per page

cost will help them achieve 10 percent marketshare by next year.

NELSON JOHNY



MUMBAI

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