Maxtor launches promo to push SCSI drives

Maxtor which has entered the SCSI drive market in India in July, has decided

to boost its sales with the help of a sales promotion. The company will award

the top three resellers who have sold the maximum number of SCSI drives in the

JAS quarter at a channel meet in the first week of October.

However the company is not revealing the prizes it will offer to winners to

ensure that partners are not tempted to discount prices in the process. Says

Yogesh Kamat, Sales Manager, Maxtor International Sarl-Singapore Branch,

"We have noticed that partners often discount the product depending on the

price of the gift they are likely to win. This will give rise to under-cutting

in the market, which we want to avoid at all costs."

However, he revealed that the prizes will value $2000, $1000 and $500

respectively.

Currently the SCSI market is dominated by Seagate with almost 70 percent

marketshare, followed by IBM at 30 percent.

Maxtor hopes that by the end of next year it will be able to garner 13

percent marketshare for its brand. "We have already managed to get good

mindshare among SI customers. We expect our sales to increase by 100 percent

with this promotion."

VINITA BHATIA