Microtek wants retail channel for digicams

Microtek Computers Asia Pte Ltd wants to set up a channel network for retail

sales of digicams. The products are targeted at SOHO and the home market and

range from $99 to $199. "We are not focusing on the high-end digicam

business," says Augustin Fang, MD, APAC region.

Microtek is currently holding talks with Rashi Peripherals for the same,

though the latter is already distributing Logitech´s digital cameras. In the

past, Microtek had discontinued its partnership with Aditya Infotech, because

the latter was carrying similar product lines of rival brands. Whether this will

be the fate with Rashi too for digital cameras is yet to be determined.

At the moment Microtek has an OEM partnership with Compaq in India, which

bundles its digital cameras with its desktops.

Microtek has recently submitted documents to Indian government to facilitate

the setting up of its Indian office. "There is already another company by

the name of Microtek (which manufactures monitors) in India. We are trying to

clear legal issues in setting up our office with the same name in the country

and this is taking time," says Fang.

VINITA BHATIA MUMBAI