No Limitations

Pramod Rajpal, CEO and founder of Datalink Industrial Corporation speaks how he has succeeded in local manufacturing

 Datalink is one of the leading IT manufacturers in India dealing primarily in printing consumables under the brand name Prodot. Today, Datalink’s continuous efforts and dedication has made it  a reputed brand and emboldened it to venture into newer territories like the antivirus market.

The Background

Rajpal did his B.Sc (Hons) Maths from Delhi University in 1985 and started career as a software developer trainee in IT Company. The remarkable thing was that without having any technical background he started learning programming and created software for Payroll management and Production management.

After gaining experience,  he got the idea of manufacturing DMP ribbons; this has today given a new shape to the printing industry in the form of ProDot and refilling has become easier for dealers and retailers. The idea came in when his brother in law who was earlier working with a typewriter manufacturing company in Okhla gave him the idea of DMP ribbons and inspired hm to start the refilling business.

Asserts Rajpal, “Vast industry demand and good margins in DMP ribbon and cartridges ignited me to start this business. The efforts started from a small 100 sq. feet area has become the lifeline of millions of printers across country.”

Resource limitation was the biggest challenge faced by Rajpal during his career. Indian entrepreneurs do not have enough options to expand their wings into global market. The business option for overseas market are restricted and even infrastructure is not satisfactory

Laments Rajpal, “Modi has started the Make in India campaign, but no positive outcomes are visible as of now. So, the government has to be more concerned and they should provide a good platform for Indian entrepreneurs so that they can compete with China. Also taxation rules should be more organized and revised.”

The ProDot Success

Explaining success of the company he adds, “ From software program, then refilling to the launch of the ProDot brand, plus multiple categories like DMP cartridges, Laser cartridges, computer accessories, and now antivirus products, we are dealing with almost all IT consumable products. These are those categories in which we are not only leading but also giving a tough competitor to local and global IT manufacturers. We’ll keep on innovating the best services we can add on to IT industry.”

His formula for success: One should be hard working, passionate to learn new things, highly committed, sincere and calculative. With this thought, Pramod carries three key advices for those who are looking forward to  become entrepreneur firstly, don’t bother about money, Just do your best; secondly, always learn from your past mistake; last but not least try and take calculative risks only.

Prodot keeps on taking Initiatives in favor of channel partners and is planning to design 1 lakh websites for their channel partners that will give them a platform to compete with e-commerce with avision to be a 1000 crore company in next ten years.

Rajpal always has positive attitude towards things and strongly believes that there is always a road to take you to your destination and there is always some scope of improvement to make you better. A good team work is incomplete without honesty and transparency.

Raajpal always tries to learn new things from different sources either it is history, world war, politics or sports whatever gives him new thoughts. Watching movies, news channels, reading newspapers etc. makes him a person catering knowledge bucket.

Compliments and Adulations

Datalink has vision in making good investment in software development, manufacturing and marketing to become most renowned brand across India and overseas too. Employees shared their experiences about working with Pramod, Deepika Sharma, HR manager DataLink said, “Pramod is a person with lot of positive energy. He has a  well structured thought process when it comes to working in different roles and process. He takes challenges as they come and overcome them with his excellent entrepreneurial skills. He has the right blend of skill and a driving force behind every success stories of ProDot”.

Vineet Gautam, territory manager, Datalink shared his experiences, “Pramod is a thorough professional with a clear mind and is able to set and pursue his goals on his project quite effectively. He has been quite a personality to work with. He worked with focusing on the goal of the project. He knows how to align the process groups with the respective knowledge areas and producing the output which is now become a backbone of ProDot”.