Advantage computers spent a great deal of its energy in building the Adcom brand. With results beginning to show in the channel space, Adcom is now going retail.
Vendors took to roadshows in a big way during 2001-02. Roadshows helped vendors create demand when purchase decisions were put on a hold. Sales did not result immediately but brand awareness increased in leaps and bounds.
Sonyâ€™s peripheral business registered a two-digit marketshare growth last fiscal. Reasons: aggressive pricing strategy and tie-up with Rashi Peripherals.
Under the leadership of KR Naik, D-Linkâ€™s domination continued with its entry into the capital market and tie-up with Gigabyte to enter the motherboard segment.
By entering the notebook and slimtop segments, Connoi, as a brand, has a broader product offering. It is exploring market potential in OEM and government segments.
AMD rolled out simple yet innovative schemes for its partners once the channel network was put in place. Its retail initiatives along with tie-ups with Indian OEMs helped AMD grab market share from Intel.