Palo Alto Fuels Channel Growth With NextWave Partner Program

Palo Alto Networks announced several enhancements to its NextWave Partner Program, which will boost program flexibility, fuel long-term growth and enable the expansion of partner-led services. The NextWave enhancements include:

New profitability initiatives: Palo Alto Networks introduced new options for partners to grow their businesses with streamlined program levels, tiered discount structures, and new partner incentives aimed at boosting margins and profitability.

New partner-led services opportunities: Palo Alto Networks rolled out a new dedicated Managed Services Program, providing partners a clear path for capitalizing on the rapidly growing managed services opportunity.

New systems and processes: Palo Alto Networks has automated systems and processes to make doing business easier. These advancements simplify the quoting and approval process to accelerate the sales cycle and improve the overall partner experience.

“Our continued growth and success are dependent on our ability to quickly adapt to changing customer, market, and business dynamics together with our partners,” said Karl Soderlund, senior vice president, Worldwide Channels at Palo Alto Networks.

“The NextWave Partner Program enhancements unveiled today underscore our commitment to the channel by providing more opportunities to excel together and keep our mutual customers protected from successful cyberattacks,” he said.