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33. PCS Industries: Planning Newer Initiatives

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DQC News Bureau
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JMD: AK Patni



START-UP YEAR: 1978


NO OF PARTNERS: 285


BRANCHES: 17

PRODUCTS & SERVICES: PCs, servers, networking products, turnkey solutions



AGENCY OPERATIONS:
 
ADDRESS: 4 PCS House, Saki Vihar Road, Sakinaka, Andheri (East), Mumbai - 400 012.



TEL: 022-8521177 8522636 


FAX: 022-8520193


WEBSITE: www.pcsil.com

 

Last year saw PCS introducing two new range of PCs: Mystiiq and Prodiigy. At the same time, its Oriion range of PC also saw a good growth in the year ended March 2001.

It increased its channel base to 300+ and went in for aggressive promotion and marketing. 

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During the last fiscal, the company also opened up a new, ISO 9000 certified, state-of-the-art manufacturing facility in

Silvassa.

During 2000-2001, the agency revenue increased to Rs 59 crore from Rs 18 crore in 1999-2000, recording an impressive growth of 229 percent. The overall revenues rose from Rs 178 crore to Rs 225

crore.

For PCS, adding 100 new channel partners to its existing force were among the highlights of the year. 

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Although a decent year with regards to channel business, PCS had to face supply crunch for few months. According to the company, ambiguity in the present tax and excise structure has also become a bottleneck in the growth of its business. 

To earn better margins, PCS focused on stringent cost control measures. Overall a focused approach was taken in every aspect of the business like the ROI-based approach towards channel business.

According to PCS, among the products that moved fastest were the entry level PCs across Home, SME and SOHO segment.

For 2001-02, the company has targeted a channel turnover of Rs 75 crore and overall turnover of Rs 325 crore. There are plans to introduce three new products to enhance its portfolio and cater to segment specific needs. The launch of a retail initiative is also in the offing.

To beat the present slowdown, PCS has even decided to focus on B & C class towns and is the process of integrating the channel network with its internal systems.

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