Mumbai-based Pixtel Computers has decided to ramp up its presence in the
country by opening 30 outlets by March 2003. These outlets will be opened in A
and B-class cities and will carry the company’s own brand of Tenz PCs. Says
Hira Bhatia, Proprietor, Pixtel Computers, "We will offer standard as well
as tailor-made machines for the home and corporate buyers." In addition to
this, the company will also tie up with other brands and vendors.
Hira confides that these showrooms will be company-owned and not franchisee
outlets. "We tried our hand at opening a couple
of franchisee-outlets in the past, but found that the required focus for pushing
our brand was not there. Therefore this time around, we have decided to start on
our own steam," he explains.
All Tenz machines available in these showrooms will be configured on the
product roadmaps provided by MNC vendors. This means that these systems can be
easily upgraded at minimal costs. "Our price points are aggressive with the
standard entry-level PC costing Rs 19,900 with multimedia and a color
monitor," Hira informs.
Pixtel had tied up with EFL and SafeXpress to ensure timely delivery of the
machines anywhere in the country. It has also formed an alliance with HDFC and
ICICI Bank to offer easy finance schemes for buyers. However, the company itself
will not offer any credit for purchases.
VINITA BHATIA