Riverbed is taking a bold new approach towards its channel partners to turn them into profitable entities. At its recently held Riverbed Partner Summit 2018, partners were made to experience the new company positioning focused on Digital Performance, its innovations and solutions, followed by a celebration of its success under the new program, Riverbed Rise.
The Riverbed Partner Summit was re-engineered into a series of interactive sessions designed to enable partners and Riverbed senior executive leadership to work together to identify initiatives and actions needed to capitalize on the opportunities that lie ahead with mutual customers and their digital transformation journey.
At the summit, partners not only learnt how to leverage Riverbed Rise, the Riverbed Digital Performance Platform and the company’s new corporate brand identity as The Digital Performance Company, but also to drive the digital transformation their customers need and grow their business as a result.
Riverbed took partners through the significant investments into digital experience management, next-generation cloud networking, and cloud edge solutions and how partners can leverage Riverbed’s leadership in these areas to differentiate themselves and become more strategic to their customers.
Keynote speaker, IDC analyst Meredith Whalen,said, “Companies are on their digital journey, the KPIs they are using to measure their progress and help partners understand how to engage decision makers in an environment where more than 70% of the technology budget sits outside of IT.”
In addition, Riverbed had a panel of early adopter partners who have chosen Riverbed’s Digital Experience Management portfolio to build their business. Partners heard about their decision process, business focus and challenges in their decision and implementation process, in context of Riverbed working with partners to build the managed service capabilities needed to modernize their customer’s infrastructure and ready them for digital transformation initiatives.
“We are excited to gather with our partners and work to capitalize on the opportunity ahead of us. Together we will be developing initiatives with our partners to build the capacity we need to meet the demand of our Digital Performance Platform. Riverbed’s portfolio and modernized consumption model options give partners what they need to build services to help our mutual customers accelerate their digital transformation initiatives,” said Bridget Bisnette, Vice President, Global Channels and Commercial Sales at Riverbed, adding that the event showed Riverbed and its partners how to seize opportunities together and celebrate success.
In support of the new partner program, Riverbed will open a “pop-up” Riverbed Rise office during the Partner Summit, where partners will receive their first quarterly dividend rewards report. The generous reward pay-outs, combined with the flexibility of the program allows partners to reinvest their earnings in a manner that is best suited for their business as explained by partner Teneo:
“Riverbed Rise gives us much greater flexibility and choice in the way we’re able to support our internal business operations. For example, we have much greater freedom to choose the way in which we invest in our people development, expand our lab environment or boost sales and marketing activities,” said Andrew Humphrey, SVP Sales EMEA and APAC, at Teneo. “This makes our customer service more impactful because we can grow in an agile way based on what our customers need the most from us, and it makes us a much more effective and strategically-aligned Riverbed partner.”
Riverbed Rise was recently recognized with the The Channel Company’s 5 Star Best in Class Program Award and ESG Channel Acceleration Program Innovation Award. ESG stated that the Riverbed Rise program was, “highly evolved and touches all the bases. It facilitates faster deal flow and encourages building high-margin services teams. Most importantly, it gives partners total control over their Riverbed business. They choose how to earn and how to invest benefits based on their own unique business and profitability goals, which means they can invest with confidence.”