Samsung launches barebone PC

Samsung Electronics India Information and Telecommunication (SEEIT) has

introduced a barebone PC sans the CPU and RAM in it. To sell this new product,

it is appointing Samsung authorized systems integrators (SASIs) across the

nation.

This is a move to fortify the brand equity of its online presence -

www.buildurpc.com further. A customer can configure the machine on the Net and

file a requisition on the web site for the PC, which will be automatically sent

to the nearest super SASI.

Millennium

Automation and Systems Ltd and Apollo Computers have been appointed the super

SASI for Punjab and Delhi respectively. In addition, Comnet Vision is also

pitching for another northern state.

Virender Singh, MD, Millennium Automation is very optimistic about this

alliance. It will assemble these PCs in its fully-functional unit in Mohali to

cater to the customer needs in Punjab.

As SASI for Delhi, MK Gaur, Director, Apollo Computers says, "We have

already supplied these machines to all McDonald’s outlets in Delhi and some

smaller cities like Mathura and Jaipur."

Elaborating on the support provided by Samsung, Gaur says that the company is

giving them POP material, literature, advertising support and technical

handholding. Right now Apollo is selling these PCs in three configurations. A

P4, 1.7 GHz PC with 128 DDR RAM, 1.44 MB FDD, 40 GB hard disk, 52x CDROM drive

with a 15 inch color monitor is priced at Rs 37,000.

Though the PCs are still in the launching stage, the SASIs are happy with the

initial feedback from the market. They feel that these PCs will be able to gain

a lot of assembled PC marketshare as most of the components that go into

assembled PCs are in any case provided by Samsung. This PC would also give

customers the much needed backing by a major brand.

SHWETA KHANNA



(CNS)