Seagate announces channel expansion

Seagate Technology has announced their latest expansion of channel partner

program for India. This will be followed by a launch in other SAARC countries.

The company also informed about its plans to foray into the consumer electronics

and mobile segments.

Sharad Srivastava, Country Manager, Seagate India, informs that the new

program would take the existing reseller channel program a step ahead and would

consist of three elements – the SCSI partner program, the integrator partner

(SIP) program and the enterprise partner program.

To enter into consumer electronics and mobile segments To open ‘swap center’ for warranty replacements

SIPs will primarily cater to SOHO, SMEs and home user segments. Large SIs

selling HDDs as part of a solution will be eligible for the Seagate enterprise

partner program, but they have to buy the products from an authorized source, be

it a distributor or an SIP.

Seagate will offer partners certified engineer training, along with the

regular product and technology training and e-learning opportunities. A rewards

scheme for the channel has also been announced. Surfgold.com, an online loyalty

rewards program network, has also been roped in by Seagate for its program

targeted at Indian import partners and storage partners. The entire network of

15 import partners and some 350 storage partners spread out across 36 Indian

cities will be eligible for the same.

Seagate also plans to open a ‘Swap center’ for warranty replacements of

its drives.

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