Trifin gets aggressive on notebooks

Delhi-based Trifin Technologies has stepped up its efforts to develop the

market further for Toshiba notebooks. This comes with the appointment of Trifin

as a regional distributor for Toshiba products by HCL Infosystems. HCL

Infosystems is the national distributor for Toshiba notebooks in the country.

Trifin is now building its channel further to address the retail and the

corporate market better. While the retail channel will typically address the

SOHO market, the corporate channel will help the company make inroads in the SMB

segment.

Trifin is presently working with 30 partners for Toshiba notebooks and is

looking at adding another 10 by the JAS quarter. It is also looking at promoting

employee purchase program deals with organizations. "We will drive a

migration from desktop purchase to laptops," says Nitin Aggarwal, Director,

Trifin Technologies.

Trifin is aggressively organizing events and promotions to ensure faster

sales. "We are also providing our partners with demo units to ease the

sales process," says Nitin.

Very soon Trifin will also expand its product portfolio by introducing the

pocket PC from Toshiba.

MOHIT CHHABRA