Uber announced the launch of PREMIER, a superior ride option at economical fares everyday. With a pilot roll-out in Mumbai and Pune, select riders will be offered PREMIER as an in-app product option that serves as an upgrade to their current uberX experience.
Shailesh Sawlani, General Manager, West, Uber India, said, “As we work towards reducing private car ownership in India, Uber is focused on building products that will go further in replacing the need for personal mobility options. We are constantly listening to riders to understand their needs. While private car ownership remains an aspiration for many, riders are seeking a ride that matches the experience of travelling in their own car. PREMIER will provide that to a further degree.”
Whether its mid-day meetings or shopping sprees, outings with friends and family, hosting business partners or taking rides to the airport, the PREMIER experience has been crafted to better serve rider needs on-trip and continue to iterate via enhanced post-trip feedback and support. Riders have indicated the need and helped shape the product by sharing feedback through features such as Driver Compliments and Driver Ratings.
- On average, these best-in-class driver-partners have completed 1000+ lifetime trips and acknowledged by riders via the Driver Compliments feature and Driver Ratings
- Over 40% of these trips have a shorter pickup time than the predicted arrival time
- Riders themselves have consistently rated these driver-partners with 4 stars and above making them the top-rated driver-partners on Uber.
Across all relevant markets, PREMIER will complement the current product range of MOTO, POOL, GO and others, to serve unmet needs in the economy-plus and premium segments where there is scope to match a personal car experience. PREMIER has been devised to deliver on rider expectations for in-city rides that takes the core experience further. In the pilot stage, PREMIER rides will be available at UberX fares in Mumbai and Pune.
When booking a PREMIER ride, one can expect:
- Rides in select, high-comfort, economy-range sedans every time
- To be driven by best-in-class drivers endorsed by riders
- Enhanced customer support for a superior post-ride experience
- Affordable, everyday fares