With the number of legitimate e-mails getting classified as spam, BoxSentry's
solutions are aimed at complimenting Internet security solutions of enterprises
to ensure business continuity. Goel on the opportunities he sees in India
What is your strategy for the Indian market?
E-mail integrity is our focus as opposed to the traditional anti-spam
solutions. While we have primarily been going direct, we have recently started
working with major partners like Tata Communications to tap the enterprise
market in India. We are in the process of appointing a national distributor in
the country. Q1-Q2 next year is when we are looking to announce our distribution
partnership. Our global model is that we work with one national distributor in a
country and that is what we are considering for India as well.
Currently we have an office in Bengaluru and staff to support our customers
here. As the market grows, we will expand our business in the country.
What is the technology you offer?
Over 200 billion e-mails are sent and received daily, of which 90 percent
are spam. E-mail doesn't work as well as people think it does. Spam has got so
aggressive that the probability of legitimate e-mail being classified as spam is
very high. Around 100,000,000 legitimate e-mails globally are misclassified
every day. This impacts the integrity of a business process, and this is where
our technology comes in. Our focus is not content or reputation-based. We
believe in the saying 'innocent till proven guilty'. We identify the senders on
three factors-identity, authentication and reputation.
On a personal note
How do you
When was the last time you went on a vacation and where was it? How did you come up with the name of your company? What were you doing before starting BoxSentry? |
Our technology helps deliver legitimate e-mail while keeping spam out. We
integrate spam-filters with anti-malware solutions. We have developed this
technology for 3.5 years and have a patent on it. We use our global reputation
base to fast track e-mail.
How are your solutions competing with others in the market?
We have two solutions to cater to the enterprise and government customers-RealMail
and LogiQ. While LogiQ deals with e-mail integrity, RealMail focuses on
anti-spam and anti-virus. The solutions have been developed to mitigate business
risk, while ensuring business continuity and technology optimization. LogiQ is
an infrastructure technology, so we are not competing with other Internet
security solutions in the market. Rather, we compliment them. There are no other
players offering the solutions we have.
Why was your entry into India delayed?
Our value proposition has been to handle e-mail security in the non-English
speaking markets. In India, English is the language primarily used when
e-mailing, so the value proposition was not very compelling. But the response to
our solutions has been good. Our discussions with major players has been
excellent. We are seeing an opportunity as India is becoming a sophisticated
enterprise market.
What sort of partners are you looking to take on?
System integrators who have a trusted relationship with enterprises and
government customers would be our preference, also they should have a focus on
security.
What other opportunities do you see here?
We are working with SingTel for cloud computing solutions. As India starts
to move towards cloud computing, we see a trend, especially in the SMB segment.
So we want to take advantage of that.
Our focus-e-mail integrity, is unique and we are looking at bundling with OEM
partners like filter vendors.
Ruth Samson
ruths@cybermedia.co.in